Experience
DETROIT COOKIE COMPANY | SEPT 2017 – PRESENT
Freelance Graphic Designer
- Planned and conceptualized the build out of interior signage and branding for their Commissary Kitchen and four Michigan locations including menus, vehicle wraps, decals & murals
- Prepared and designed packaging for cookie boxes/bags, take & bake dough containers, cold brew cans, and cookie pack labels
- Composed additional verbiage and assets as needed for various web pages, labels and social media content
SWEETWATERS COFFEE & TEA | OCT 2017 – MAR 2024
Contract Graphic Designer
- Communicated remotely to carry out daily design projects for 40+ cafe locations (including online ads, in-store signage, print advertisements, e-mail graphics, asset resizing, and web assets)
- Managed the asset creation for all new location openings including menus (digital, interior print and drive thru), offer flyers, signage, and other franchisee design requests
- Collaborated in the design of seasonal drink advertising, marketing campaigns and monthly subscription box with the Marketing team
- Manipulated and touched up various photographs for signage and social media
LUNAR LABS (NOW LUNAR WIRELESS) | NOV 2016 – AUG 2017
Lead Designer
- Overhauled and developed the new Lunar Wireless brand (including logo, typography, and illustration styles)
- Improved the user experience and interface of Lunar’s mobile Android application in order to reduce customer support inquiries
- Conceptualized multiple redesigns of the website, to help communicate Lunar’s story and increase visitor to customer conversion
LEVELSET SOLUTIONS | MAY 2016 – NOV 2016
Interactive Web Designer
- Refreshed client website designs, communicated with front-end developers to create fully responsive websites
- Quick turnaround for a rebrand of a variety of client logos, social media, and websites
- Improved existing LevelSet collateral in order to gain client business and trust
ARE YOU A HUMAN (ACQUIRED BY DISTIL NETWORKS) | AUG 2014 – MAY 2016
Lead UX/UI Designer
- Conceived and optimized Are You a Human’s client dashboard (including wire-framing, A/B UX testing, building ESP files, and communicating design standards to a multi-disciplinary team)
- Generated and implemented SEO strategies to improve search engine rankings
- Developed and created branded ad-skip engagements to give users the option to bypass their pre-roll video with a focus on optimal user engagement
- Re-branded the company’s image and deliverables including website, pitch decks, one-pagers, promotional items, and infographics
Volunteer / Extra
DETROIT ACHIEVEMENT ACADEMY | JAN – APR 2016
Coding After School Teaching Aide
- Facilitated an after school program for 1st-3rd graders teaching the basic principles of coding
LOVE & BUTTERCREAM | OCT 2015 – JAN 2016
Bakery Intern
- Prepared/decorated small treats and assisted in cake delivery and final cake decoration.
Education
UNIVERSITY OF MICHIGAN,
ANN ARBOR | SEPT 2010 – MAY 2014
Stamps School of Art & Design
Bachelor of Fine Arts, focus in Graphic Design – GPA 3.5
Skills
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Vector Illustration
• HTML/CSS
• Google Docs
• iWork
• Microsoft Office
• Adobe Final Cut
• Adobe After Effects
• AWS OpsWorks
• GitHub
• InVision
• Rhino/Solidworks
• Unbounce
• UX/UI Design
• WordPress
Fun facts
INVENTOR OF THE SNACKET
(As seen on Buzzfeed, Tosh.0’s Blog, The Huffington Post, etc!)
STARTED THACH COMPANY
(Cute greeting cards & commissioned designs )