TruEngage™ is a branded ad-skip engagements that give users the option to bypass their pre-roll video. As my role with the TruEngage™ team evolved, I was able to quickly adapt and design to the brand/styles of the various agencies that we proposed designs to (HP, Zappos, and Chevy to name a few). Not only did designs need to fit brand guidelines, usability and experience is heavily considered to ensure the agencies we work with get the best bang for their buck in terms of user engagement. Because of this, I have also conducted series of A/B testing to ensure that the designs perform well when out in the wild.
TruEngage™ Creatives
